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Mary Hall of CultureWise Consulting and Kay McDonald with Charity Charms teamed up to create The Key to Strength cause marketing campaign.   Designed to support nonprofits that continue to serve our communities during the COVID-19 crisis, this unique approach will allow nonprofits to benefit from increased awareness about their mission, up to $20,000 in funding through the social media campaign, donors receive a commemorative gift for each $50.00 individual donation made on the AZGives page and companies will be highlighted in a multi-channel media campaign to tell their philanthropic story.

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Culturewise helps companies design and operationalize cultures based on values, employee engagement and community impact. Results are achieved through facilitated workshops that are enjoyable and designed around whole-company participation and collaboration.

Whereas many culture initiatives don’t stick; the model presented by Culturewise is based on company cultures that have enjoyed long-lasting success.

Mary-Hall-CulturewiseMary Hall’s professional experience includes being the co-founder of a national credit counseling and debt-management company that grew from a few family members to over 500 employees. As the COO, Mary spearheaded Culture Development Programs that lead to four Best Place to Work Awards, three BBB Ethics Awards and two Presidential Points of Light awards for Volunteerism.

Mary served on the BBB Board of Directors for eight years, she serves as a judge for the Most Admired Companies Awards, is a Conscious Capitalism Ambassador and a Best CompaniesAZ Strategic Partner.

Her academic background includes a BA in Accounting, CPA from Montana State University and a Masters in Nonprofit Studies from the ASU Lodestar Center. Mary founded CultureWise Consulting to help companies create meaningful cultures that focus on Purpose, Values, Employee Engagement and Community Impact.

Connect with Mary on LinkedIn.


Charity Charms creates custom logo charms and accessories that help organizations “charm” their audience and make them fall in love with the cause.

Harnessing the POWER of charms as a force for good, we create private label meaningful, wearable items that will define brands and engage communities. The icon in your logo is turned into a beautiful 3D charm that your supporters love to wear.

Kay-McDonald-on-Phoenix-Business-RadioXKay McDonald is an accomplished CEO with over 15 years of experience in the cause jewelry industry. Kay is the founder and CEO of Charity Charms, a B2B boutique wholesale jewelry company specializing in custom logo branded jewelry.

Her professional background includes retail department store buyer and wholesale jewelry business owner before she started Charity Charms. She considers Charity Charms the perfect blend of fashion and compassion.

Kay has a passion for creating marketing campaigns around products that brand important causes in a memorable way. She frequently partners with organizations that emphasize philanthropy, awareness, and building a better community. Kay sees the importance of empowering other women and helping them to build their careers.

Connect with Kay on LinkedIn and follow Charity Charms on FacebookTwitter and Instagram.